It’s not just about the brand partner you choose. It’s about the individuals you engage with. At White Cloud Brands, all client engagements regardless of size are led by qualified professionals with experience in industries as diverse as media, entertainment, outsourcing, manufacturing, FMCG, telecom and education. We speak your language, bring to the table a passion for your success and focus on building an enduring partnership based on mutual trust and respect.
White Cloud Brands is led by Abhishek Saxena, a brand professional with over 17 years’ experience. In a corporate career spanning nine years, Abhishek has led diverse brand initiatives for market-leading brands such as Dainik Jagran (India’s largest read daily across languages), Businessworld (India’s leading business magazine) and Tech Mahindra BSG (the process outsourcing arm of Tech Mahindra, a Top 5 Indian IT-BPO company).
Abhishek is passionate about brands and their potential to play a transformational role in the way businesses operate and grow. In line with this belief, Abhishek spends quality time with clients, gauging their needs, proactively suggesting solutions and working closely with White Cloud’s young team to create and deliver those solutions.
His success, right through his career, has been powered by his ability to quickly see the big picture, conceptualize highly differentiated, innovative brand solutions, and plan projects right down to the last detail. He has equally rich experience in engaging with business leaders as he has with directly leading creative teams and bringing the best out of them.
Abhishek is an alumnus of MICA, the premier Strategic Marketing and Communication B-School in the Asia-Pacific region.
Click here to know Abhishek better.
An alumnus of IIM-Indore (rated among India’s Top 10 B-Schools), Shireen has over 15 years’ sales and marketing experience with organizations as varied as Coats (the world’s leading industrial thread manufacturer), Mars (a leading global FMCG company), Aircel (a telecom major) and the Indian School of Business (rated amongst the most prestigious B-Schools in the world).
Shireen brings to the table a highly organized and rigorous approach, investing significant time in analyzing client needs from diverse perspectives. She strives to constantly improve the quality of work delivered by the White Cloud team, based on insights gleaned through secondary research and client interactions. Her passion is to help build organizations and brands that understand changing customer needs well, and are nimble enough to meet them consistently.
In eight years of corporate life, Shireen has conceived and executed several key projects seamlessly by leveraging the combined strength of the enterprise and engaging proactively with internal stakeholders. Her involvement in several strategic initiatives in these organizations helped her gain rich experience of working on strategic projects, which she puts to good use at White Cloud Brands.
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